In 2007 Rising Voices, an outreach initiative of Global Voices aimed at bringing under-represented voices from the developing world to the social web, got its feet on the ground. 2008 was a year of scaling up and defining processes. In 2009 we plan on becoming more inclusive to build a global resource and knowledge network centered around citizen media training.
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Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.
Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.
Learn more about the Knight News Challenge »
Can Bloggers Shape Health Care Policy?
M.D. Leaves Profession to Blog Last week one of the most emailed stories on the New York Times website was about a medical doctor who traded in his profession for a more lucrative one: blogging. No, Arnold Kim M.D. does not blog about kidney diagnosis, his specialty, but rather, rumors about future Apple products. His blog, MacRumors.com is listed as the second most valuable blog ($85 million) on the internet right behind Gawker Media and ahead of The Huffington Post, according to 24/7 Wall St., a financial news blog. But what if Arnold Kim M.D. did decide to blog about...
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It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.
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