Idea Lab

Self-Promotion Becomes a Prerequisite for Online Journos

by Dan Gillmor
2007 Knight News Challenge Winner

Scott Rosenberg, a former editor at Salon Magazine who's writing a book on blogging, takes aim at a fact of life for people creating new media online: They have to find ways to be noticed: This is the way the Web works. If this (or any) blog were my primary focus, I'd be out there rustling up readers for it, because that's what you have to do. I think a lot of journalists still see this as a grubby, low, self-promoting activity that is beneath them. Of course, it can be done in a grubby way (and often is) --...

• August 16, 2008
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Bringing Entrepreneurial Thinking to Journalism

by Dan Gillmor
2007 Knight News Challenge Winner

(Note: I wrote this initially for PR Week magazine. What follows is slightly updated.) A cliche of business holds that good ideas are a dime a dozen; it's hard work and investment capital that turn them into businesses. As with most cliches, this one has a solid foundation of truth. But something has changed, and it has profound meaning for the future of media and communications, including journalism, entertainment and PR. Digital technologies are dramatically reducing the cost of entree for creating new products and services, and, in the case of digital media, those costs can be close to zero....

• March 7, 2008
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