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Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

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Benjamin Melançon

Reforming Media Will Help Reform Conferences

At Journalism That Matters "The New Pamphleteers," held earlier this week in Minneapolis, every session meant horizontal communication: no one on a stage, a circle of chairs with the facilitator at the same level as anyone else. John Nichols is most certainly one of my favorite organizers of the National Conference for Media Reform (NCMR), going on now in Minneapolis. He visited the earlier, far smaller New Pamphleteers and represented what is wrong with the NCMR model of conference. He dropped in without having attended the rest of the New Pamphleteers, without having had the experiences all the rest of...

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Benjamin Melançon

Signal-to-Noise and Related Content

Related Content: If you're in California's bay area, don't miss Drupal Day on Friday May 3, a special open session of NewsTools2008's mixing up journalists, technologists, entrepreneurs. Journalism's charge is to increase the signal to noise ratio. Some commentators on stuff, including my favorite marketing guru, say the irrelevant noise has begun encroaching on the signal that matters, after some years of improvement driven by online tools. I wish I could tell you the easy answer. I can't. I just know that the faltering signal is a problem. As mentioned by IdeaLab bloggers and elsewhere, solving this problem is a...

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Benjamin Melançon

Fragmentation of Media is Democratization of Media: Retaining Reach

Oso uses a German pilot's statement that he would not have shot down the author of the Little Prince, had he known, to ask: Will Global Voices' coverage of Iranian bloggers have any influence one way or the other on a potential US invasion? It is comforting to think that it could, but realistically, I doubt it. (I'm going to project a little there and clarify that it's comforting to think it could prevent a U.S. attack- which would probably be in the form of Guernica-esque bombing, rather than a land invasion.) Oso concludes: the fragmentation of media is part...

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Featured Comment

It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.

Michelle
Changes in Media Over the Past 550 Years

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