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Underwritten by John S. and James L. Knight Foundation

Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

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Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.

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Sandra Ekong

Scaling the Beanstockd Game

Beanstockd was initially tailored to a very specific population, and as we built out the game and shared the idea with fellow entrepreneurs we received some interesting ideas and feedback that led us to consider other verticals.

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Featured Comment

Media companies been trying to use technology to build new audiences and business models for ages now. Feels like too little, too late.

Hiroko Tabuchi
Journalism, Technology Starting to Add Up

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