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Underwritten by John S. and James L. Knight Foundation

Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

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Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.

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David Sasaki

Can Bloggers Shape Health Care Policy?

by David Sasaki
2007 Knight News Challenge Winner

M.D. Leaves Profession to Blog Last week one of the most emailed stories on the New York Times website was about a medical doctor who traded in his profession for a more lucrative one: blogging. No, Arnold Kim M.D. does not blog about kidney diagnosis, his specialty, but rather, rumors about future Apple products. His blog, MacRumors.com is listed as the second most valuable blog ($85 million) on the internet right behind Gawker Media and ahead of The Huffington Post, according to 24/7 Wall St., a financial news blog. But what if Arnold Kim M.D. did decide to blog about...

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Media companies been trying to use technology to build new audiences and business models for ages now. Feels like too little, too late.

— Hiroko Tabuchi
Journalism, Technology Starting to Add Up

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