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Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

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Benjamin Melançon

Every Nonprofit Tries to Give People Information, Which is Power

At this year's SalesForce.com Foundation gathering, "Innovation for Nonprofit Success," the recurring theme was less the SalesForce software than the broader topic of the social web.  This is to SalesForce's credit; Suzanne DiBianca, cofounder and director of the Foundation, set the tone when she introduced Holly Ross, Executive Director of the Nonprofit Technology Network, as the keynote speaker. "What I really want to talk about is power," Ross said early in her presentation.  "Because powerful people can make change." "At the heart of every nonprofit you are trying to give people information, and information is power." Ross and other presenters...

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Featured Comment

It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.

Michelle
Changes in Media Over the Past 550 Years

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