Where 2.0 happened May 12-14 at the San Francisco Airport Marriot just south of the city. This annual event, now in its 4th year, is a strange mix of grassroots geo-enthusiasts and entrepreneurial geo-hackers. Where 2.0 is primarily a developer's conference, so the majority of time and certainly the focus was on tools and how they function and less on how these tools are being used. (Or not being used. For the most part, location apps are in beta.) There was definitely the Field-of-Dreams-feeling, "build it and they will come." The exceptions were the tools and apps in the social...
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It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.
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