Community News Companies Will Become Extinct
The internet has created the need for radical change in the community news business. Incremental changes such as Yahoo consortiums will not be sufficient to stem the loss of print revenue. Consumers do not want to be limited to browsing content provided by legacy top-down, control oriented news organizations. As well, banners and buttons, the online version of double trucks, ROP's and classifieds, do not translate into a value proposition that support feet on the ground reporters. If one reflects on the origins of the Internet - its reason for being - it is not surprising that applying print practices...
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