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assignment zero

Underwritten by John S. and James L. Knight Foundation

Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

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Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.

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David Cohn

Eliminating the Fear of Being Open

Spot.Us is about to hit the ground running. We hope to have something to show in mid-to-late October (assuming everything stays on schedule). We've gotten here through a couple of stages. The Cliffs Note version of that is as follows. Stage one: Narratives After realizing Spot.Us would become a reality I got writing. Essentially this was a chance to toss ideas around and create a vision for the site. The basic approach was: Define the types of users that would interact with spot.us and then write out their experience of the site - and what they'd see on each page...

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Featured Comment

It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.

Michelle
Changes in Media Over the Past 550 Years

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