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Underwritten by John S. and James L. Knight Foundation

Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

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Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.

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Dan Pacheco

Printcasting Goes National, Partners With MediaNews Group

I'm very excited to announce that Printcasting.com, my 2008 Knight News Challenge project that democratizes print magazine publishing, is expanding to more U.S. cities. And I'm equally excited about the first partner: Denver-based MediaNews Group. Here's a link to the full press release about our arrangement with MediaNews. We're in discussions with other newspapers and organizations and will add more partnerships throughout the year. So what does this mean for the average person? Up until now, the Printcasting site was focused on Bakersfield, California -- in keeping with the geographic focus objective of the Knight News Challenge. The site has...

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Dan Pacheco

Printcasting Launches in Bakersfield

This week we publicly launched Printcasting in Bakersfield, California. While our focus is on outreach to the 330,000 people who live there, anyone can now use the site to create an automatically updating, printable PDF magazine. I invite you all to give it a try at http://www.printcasting.com and let us know what you think. The more early usage we have the better. One easy way to get started is to browse through a list of recently updated Printcasts and subscribe to a few. For those of you who haven't followed the progress of our Knight News Challenge funded project, the...

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Dan Pacheco

Printcasting Prototype Video

As I mentioned in my last post, Printcasting is finally beginning to take shape. We're very excited to have a working prototype that performs the very basic tasks: pulling in RSS feeds, flowing feeds into print templates, and placing targeted self-serve ads. You can see it in action in this 8-minute video: Printcasting Prototype Demo from Dan Pacheco on Vimeo. There are a lot of things that still aren't working in the prototype, which I get into in the video, and the design is still intentionally "wireframy" at this point. So why are we showing it? First, since our public...

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Featured Comment

It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.

Michelle
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