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Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

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David Sasaki

Toward a National Journalism Foundation

Amid so much talk of federal bailouts for the banking and auto industries, what would a national bailout plan for journalism look like? If you were given $700 billion to save journalism, how would you use it? How would you fix the system? The End of Commercial Media Several months ago I watched Roger Alton, the new editor of the Britain daily, The Independent, get absolutely skewered by Stephen Sackur on the BBC evening talk show, Hard Talk. Their 30 minute discussion boiled down to 15 minutes of Sackur asking how The Independent planned to stop losing money and 15...

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Chris O’Brien

What Newsrooms Can Learn from Obama Campaign

This thought occurred to me over the weekend when I heard that Barack Obama's campaign had purchased advertising space in videogames. According this Associated Press Article: "Nine video games from Electronic Arts Inc., ranging from the extremely popular 'Madden 09' football game to the street racing 'Burnout: Paradise,' feature in-game ads from the Obama campaign. The ads--they appear on billboards and other signage--remind players that early voting has begun and plug a campaign Web site." Now, what do videogames and Obama have to do with newsrooms? It's clear that over the past year, Obama's campaign has developed a profound understanding...

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Henry Jenkins

Framing the Candidates: The Daily Show Parodies

Over the past two posts, I've suggested ways educators could use the campaign bio videos produced for the two national conventions as a way of encouraging civic literacy. I've suggested that they are powerful examples of the different ways that the parties "frame" their candidates and platforms. The focus on personal biography brings to the surface what linguist George Lakoff calls the GOP's "Strict Father" and the Democrat's "Nurturing Parent" models, both of which see the family as a microcosm for the way a president will relate to the nation. I've also suggested that the videos surrounding the Vice-Presidential candidates help to broaden the appeal by bringing in aspects of the other party's "frame" so as to speak to swing voters.

Today, I want to turn my attention to the parodies of these videos produced for The Daily Show.

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Henry Jenkins

Framing the Candidates: A Closer Look at Biography Videos

Over my next three posts, I will look more closely at first the videos for the two Presidential candidates, then the bios for the two Vice Presidential candidates, and finally parodies of these videos produced for The Daily Show. I am hoping that this will provide inspiration for educators who might want a way to talk about the campaigns, the differences between the parties, and the role of media in the process.

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Dori J. Maynard

How Different Media View Racial Controversies

No matter the medium, the subjects were the same. Jesse Jackson made some rather unwise remarks about Barack Obama and the New Yorker published a satirical depiction of the Obamas that many thought missed the mark. The difference came when you looked at how those stories were covered on the web compared to the "traditional mainstream" media. In the end, that was perhaps the most interesting aspect of the controversies because it was illustrative of the pros and cons of both forms of media. While some in the "mainstream" media struggled with how to characterize Jesse Jackson's off-camera and ill-advised...

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Featured Comment

It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.

Michelle
Changes in Media Over the Past 550 Years

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