An Olympic Moment for Mobile Media?
There has been a lot of hype in mobile media circles about how the Summer Olympics are signaling a watershed moments in broadcasting and media access on the fly. According to Nielson, 23 per cent US and 17 per cent of UK mobile internet users will be tracking the games through their phone browser, and 45 of US mobile video users will watch the Olympics on their handsets. Are those significant statistics and if so HOW significant? Depends on who you talk to. Based on the fact that only 3 of US cell phone users regularly watched video via...
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