The Berkman Center launched a project called Media Cloud this week, a toolkit that facilitates analysis of trends in the news. The sample visualization on the site now shows world maps that illustrate the number of mentions each country got in Talking Points Memo, the New York Times and the BBC, respectively. I, of course, immediately tried to create a visualization comparing Gotham Gazette to a few other local papers. Lo, though: no Gotham Gazette in Media Cloud. I've been hearing about Calais lately. I at least got the memo that I'm supposed to know what it is. I gather...
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"People misunderstood what we mean by innovative -- they looked at what won last year and applied it to a kind, cute, delightful new content area that made us just cry when we had to reject it." -- Gary Kebbel, Knight Foundation, speaking at the Berkman Center for the Internet and Society about the process of judging applications for Year 2 of the Knight 21st Century News Challenge grants....
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It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.
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