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Lisa Williams

Baristanet Book Club Launches with Jay McInerney

Debbie Galant of Baristanet has launched the Baristanet Book Club, opening with an author interview conducted by Jay McInerney: So, why is Jay McInerney writing for Baristanet? It starts with the precipitous decline in book reviewing by mainstream media, a trend documented here and much fretted about by authors, reviewers, and publishers. As an author, I knew about this. But who thought I could be part of the solution? Well, Paul Bogaards, a Glen Ridge resident, avid Baristanet reader and executive at Knopf, did. In mid-September, he invited me to a lunch with representatives from the Association of American Publishers...

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It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.

Michelle
Changes in Media Over the Past 550 Years

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