You've heard about the housing bubble. And the dot-com bubble. I'm here to tell you about The Journalism Bubble. Anybody who's paying attention to the state of journalism in the US is aware of the financial crisis facing the news industry. And there's wide agreement on the cause of the crisis: advertising revenue for print and broadcast is declining, and advertising revenue for internet offerings is not rising fast enough to make up the difference. That's true. It's also a completely inadequate explanation for the waves of layoffs, bankruptcies, and outright closures of news organizations. There is a journalism bubble....
more »bubble
Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.
Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.
Learn more about the Knight News Challenge »
Featured Comment
It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.
Topics
Monthly Archives
Get Idea Lab via E-mail
Creative Commons Attribution NC SA 3.0 License