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Underwritten by John S. and James L. Knight Foundation

Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

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Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.

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Dan Pacheco

The Print on Demand Revolution

As I delve more into Printcasting, I've been learning about the relatively new and growing POD movement -- which stands for Print on Demand. And every new leaf I turn over is another confirmation of what we suspected when we originally entered Printcasting into the Knight News Challenge. There's an all-out technology revolution happening with print which, until now, newspapers have largely missed out on. Here are just a few examples. For this first one, I have to thank Medill student and journalistic-programmer Brian Boyer who introduced me to the service. When I met Brian at the MIT Future of...

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Featured Comment

It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.

Michelle
Changes in Media Over the Past 550 Years

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