Idea Lab

Pink Chaddi (Underwear) Campaign in India

by Jessica Mayberry
2008 Knight News Challenge Winner

I am posting here a blog written by Ruchika Muchhala, the online manager of Video Volunteers' website "Channel 19", ch19.org, where we post the videos made by the community producers. This is a blog she wrote for Rising Voices, where she has also recently started blogging -- courtesy of connections made in the Knight News Challenge community. I'm including it on Mediashift Idealab because the campaign she talks about -- the 'pink chaddi (underwear) campaign' -- is one of the cleverest and funniest uses of social networking and the internet I've seen in India. The campaign was started by a...

• February 17, 2009
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What Newsrooms Can Learn from Obama Campaign

by Chris O’Brien
2007 Knight News Challenge Winner

This thought occurred to me over the weekend when I heard that Barack Obama's campaign had purchased advertising space in videogames. According this Associated Press Article: "Nine video games from Electronic Arts Inc., ranging from the extremely popular 'Madden 09' football game to the street racing 'Burnout: Paradise,' feature in-game ads from the Obama campaign. The ads--they appear on billboards and other signage--remind players that early voting has begun and plug a campaign Web site." Now, what do videogames and Obama have to do with newsrooms? It's clear that over the past year, Obama's campaign has developed a profound understanding...

• October 20, 2008
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