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Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

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Chris O’Brien

Wanted: A Marshall Plan for Campus Media

Over the past few months, I've had a chance to visit various campus media groups as part of our research project on newsrooms. And as I've noted before, I'm continually surprised at how dramatically behind the times many of these groups are. Rather than closing the gap, it seems to me that these student groups are falling even further behind. There are a variety of reasons why this is happening, some of which are general, and some of which might be specific to certain organizations. But I see this is a big deal. These groups play a role that's at...

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Featured Comment

It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.

Michelle
Changes in Media Over the Past 550 Years

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