Visit Your Local PBS Station PBS Home PBS Home Programs A-Z TV Schedules Watch Video Support PBS Shop PBS Search PBS

cell

Underwritten by John S. and James L. Knight Foundation

Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

Read more about Idea Lab »

Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.

Learn more about the Knight News Challenge »
Paul Lamb

If You Aren't Thinking Mobile...You Don't Get It!

I am surpised how little of the discussion at the Online News Association conference going on today is around mobile media like cell phones and other handheld devices. The fact that we are approaching 3 Billion mobile users (compared to 1 Billion computer users), and that mobile use globally is growing rapidly while PC usage is flattening, should be on media minds everywhere. Just this month in India, for example, it was reported that the total number of fixed line Internet connections dropped to 9.22 million between April and June from 9.27 million the previous quarter. It may be that...

more »

Featured Comment

It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.

Michelle
Changes in Media Over the Past 550 Years

Monthly Archives

Get Idea Lab via E-mail

Enter your email address:

Delivered by FeedBurner