There is one reason and one reason alone that I haven't catastrophically dropped out of college yet: I avoid World of Warcraft as though it were the plague. In case you are unfamiliar, World of Warcraft is an incredibly popular game made by Blizzard Entertainment in which players take on the role of an adventurer in a Tolkein-esque virtual world alongside thousands of other people. Obviously the game must be fun, but what makes it dangerously addictive is that the more you play the more you can do and the better you can do it. The result is an incredibly...
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Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.
Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.
Learn more about the Knight News Challenge »
The IdeaLab bloggers have spent four months talking about technologies, roles, and rules surrounding journalism and digital media. Now it's time to take some of the insights from those posts and design a system that will allow citizens and journalists alike to inform the media conversation, connect with their communities, and democratically drive the social agenda. I'll give an overview of one possible system here; over the next few weeks I'll explain each piece of it in more detail. System Elements Geotagging - by tagging content to physical location it is possible to personalize it without losing the benefits of...
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It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.
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