Can Newspaper Classifieds Be Saved?
Steve Outing -- who's been trying to prod the newspaper industry to embrace its digital multidirectional future for the past decade -- asked me what the future holds for newspaper classifieds. He's behind the site ReinventingClassifieds.com, an initiative aimed at bringing experts together to revive newspaper classifieds by finding a new business model that's relevant in the Internet age. I left the Sacramento Bee 12 years ago to work at various Internet startups, and the contrast between newspaper culture and tech startup culture couldn't be more stark. If newspapers are to revitalize their revenue streams in the online medium,...
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