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Chris O’Brien

Surprise! Students Resistant to New Media

I'm currently attending the College Media Conference in Washington, D.C. And what I've been hearing from college media advisers this week confirms something that I've been seeing anecdotally while working on the Next Newsroom project at Duke. Advisers from colleges and universities of all shapes and sizes are frustrated at how resistant their students are to embrace new digital media tools and to collaborate with other media organizations on campus. At an otherwise jovial keynote on Thursday, Rob Curley, the Washington Post's digital and community guru, (see J.D. Lasica's previous post on Rob here) actually admonished the room full of...

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Featured Comment

It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.

Michelle
Changes in Media Over the Past 550 Years

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