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Underwritten by John S. and James L. Knight Foundation

Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

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Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.

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Fabio Berzaghi

Two Different Media/Game Approaches to Delivering Content

There are a couple of new things happening in our research group. Just a quick reminder first: we had an outside contractor for our mini-games idea that we decided to part with, and then we were also working with Distill Interactive for a game-like environment. In the meantime we totally changed approach and discarded the mini-games with embedded bit of information, and we designed a card game that, in my opinion, seems quite interesting. We also just finalized our decision of assigning the development to a team within the University of Minnesota. We hope the proximity will make it easier...

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Paul Lamb

The Year of Mobile Media Ahead?

Many are already proclaiming 2008 to be the year of mobile media. (Apparently 2007 was the Year of Social Media?). That means that more people will be using their cell phones and other mobile devices to access the Internet, view content, and make purchases, respond to ads, do banking, etc. Here a good discussion 7 major mobile content headlines for 2007 that helped to push or delay the mobile trend. One of the most interesting bellweather points raised in this posting is that "in just five months since its commercial debut, the iPhone has secured a 0.1 percent share of...

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Featured Comment

It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.

Michelle
Changes in Media Over the Past 550 Years

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