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Underwritten by John S. and James L. Knight Foundation

Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

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Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.

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Margaret Rosas

Cultivating a Community Garden, not a Public Toilet

I recently attended the Integrated Media Association conference in Atlanta and sat in on a panel of web content providers addressing public radio folks about online content. Jesse Thorne moderated a great discussion about how to provide content your audience wants to hear, how to listen and how to foster online communities around your content. Online community building is of particular interest to our project as it is a key feature Radio Engage will provide. The Sound of Young America Merlin Mann made the following observation about how to handle community and conversations: Creating community is not as simple as...

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Rich Gordon

News Mixer Options: Launch a Site, Use the Code or Be Inspired

What's next for News Mixer? The demonstration Web site, launched in December by a team of Medill students, shows off some interesting new ideas for engaging people in online conversations around news. The site has attracted quite a bit of attention from people interested in the future of journalism, social media and new technology. More than just attention, in fact. There are now at least two separate organizations actively working with News Mixer's open-source code. One is the (Knight News Challenge-funded) Populous Project, which announced recently that it will incorporate News Mixer's functionality into the Populous open-source publishing platform for...

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Amy Gahran

Resorting to Interviews When Conversation Stalls

When we started the Boulder Carbon Tax Tracker project, we believed what local people involved in this effort told us -- that they'd be happy to contribute to this public conversation, speak up with their ideas and observations. Since we're dealing with a fairly niche topic mainly involving local government in a small city, we were relying on some initiative from people involved in what the city is doing with the carbon tax money. The kind of engagement we envisioned was people speaking up, having a public conversation. But when it came down to it, most of the people "in...

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Featured Comment

It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.

Michelle
Changes in Media Over the Past 550 Years

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