My challenge has been summed up as making money from a hyperlocal community web site or, said differently "It is the sales, stupid." (see previous entry) That is a gross oversimplification. What my 21st Century Newchallenge is all about is building a sustainable business model based on connecting a community. That means it is always about the network. Sales and revenues impact sustainability but are secondary to the core mission, which is to develop the community. If challenged to say what is the community, I could just smirk and say, read the site; all 1.7 million posts. If you were...
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It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.
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