By now almost everyone knows that a group of demonstrators protesting against the killing of a young father by a transit officer splintered off and began a wave of destruction in downtown Oakland. Mainstream media outlets called it everything from a riot to a violent protest. Some bloggers referred to it as a civil unrest, rebellion or both a riot and civil unrest. Like is true with many issues, our perception of what happened is often shaped by our fault lines of race, class, gender, generation and geography. Perhaps because I live in Oakland and spent some years in Detroit,...
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It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.
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