Jon Funabiki of SFSU and Steve Chen, CTO and co-founder of YouTube The just-ended Roundtable on Mobile Media and Civic Engagement, held by the Aspen Institute and San Francisco State University in San Francisco, was more than a two-day brain jam attended by mobile industry execs, academics and reps from civic and social justice organizations. Sessions were structured to come up with recommendations regarding mobile's emerging role in the news media, politics and e-governance. One snippet worth sharing here was an idea embraced by the editor of Wired News. I mentioned to my breakout session that in1996 I wrote...
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It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.
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