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J.D. Lasica

ReelChanges Aims to 'Audience-Fund' Documentaries

ReelChanges.org, a nonprofit venture that promises to herald an era of viewer-funded documentaries, launched May 1. Since that time, the site has gained considerable traction, partly driven by the  tenacity of its founder, Hal Plotkin (a former journalist at the San Francisco Chronicle), and partly because of the sheer power of the idea. Last week Hal wrote a post about the positive reception to the site in the documentary filmmaker community and the site's partnership with Spot.us, an even newer effort that aims for the audience to financially support community and investigative journalism. Spot.us founder David Cohn has written...

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It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.

Michelle
Changes in Media Over the Past 550 Years

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