Visit Your Local PBS Station PBS Home PBS Home Programs A-Z TV Schedules Watch Video Support PBS Shop PBS Search PBS

duke

Underwritten by John S. and James L. Knight Foundation

Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

Read more about Idea Lab »

Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.

Learn more about the Knight News Challenge »
Chris O’Brien

Guiding Principles for the Next Newsroom

The Next Newsroom Project began last summer with a question: If you could build the ideal newsroom from scratch, what would it look like? We were asking that question on behalf of The Chronicle, the independent student newspaper at Duke University. Since receiving our News Challenge grant from the Knight Foundation, we've interviewed journalists, digital media experts, architects, campus media advisers, academics, and innovation specialists. We profiled professional and campus newsrooms (and some organizations that had no newsroom). And we looked for ideas outside journalism from folks like innovation consultants Jump Associates . And we studied buildings like the Stata...

more »

Featured Comment

It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.

Michelle
Changes in Media Over the Past 550 Years

Monthly Archives

Get Idea Lab via E-mail

Enter your email address:

Delivered by FeedBurner