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experimentation

Underwritten by John S. and James L. Knight Foundation

Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

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Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.

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J.D. Lasica

The New Journalist in the Age of Social Media

The New Journalist in the Age of Social MediaView more documents from JD Lasica. I'm at Day 2 of a remarkable two-day conference that is bringing nonprofits, citizen journalism and social media together in ways I've never seen before. I'm jazzed, hopeful and intrigued by the challenges ahead. The passion in the room is palpable. The 40 people who convened at the Visioning Summit yesterday in San Francisco, and the 30 participants who are steering the program today, consist of some of the most talented and forward-thinking innovators — nonprofit execs, strategists, journalists — that I've come across in recent...

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David Cohn

The Sweet Nectar of Experimentation

Now, it may turn out that this low-hanging fruit is poisonous. But aren't you glad that somebody is at least going to give it a good honest bite to find out? More importantly - aren't you glad it's somebody who shares the values of the news industry.

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Featured Comment

It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.

Michelle
Changes in Media Over the Past 550 Years

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