Idea Lab

Pink Chaddi (Underwear) Campaign in India

by Jessica Mayberry
2008 Knight News Challenge Winner

I am posting here a blog written by Ruchika Muchhala, the online manager of Video Volunteers' website "Channel 19", ch19.org, where we post the videos made by the community producers. This is a blog she wrote for Rising Voices, where she has also recently started blogging -- courtesy of connections made in the Knight News Challenge community. I'm including it on Mediashift Idealab because the campaign she talks about -- the 'pink chaddi (underwear) campaign' -- is one of the cleverest and funniest uses of social networking and the internet I've seen in India. The campaign was started by a...

• February 17, 2009
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Freedom Fone Goes on the Road

by Amanda Atwood
2008 Knight News Challenge Winner

Freedom Fone had its first public debut at the Association of Women's Rights in Development (AWID) 2008 Forum in Cape Town, 14-17 November. The event was a great opportunity to deploy Freedom Fone -- even in its software prototype state. We prepared different content for each of the four days of the conference, and ran four "channels," or options which users could access when they phoned in: Highlighted Sessions, Interviews with Presenters, Culture and Inspiration, and the Feminist Tech Hunt, which was run in association with Take Back the Tech. We took advantage of South Africa's deregulated VoIP and rented...

• December 1, 2008
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