Idea Lab

Public Edition of The Beanstockd Game

by Angela Antony
2008 Knight News Challenge Winner

With the help of some new summer meat (haha... MBA interns... gotta love them) we have begun storyboarding the public edition of The Beanstockd Game. Our beta edition has received amazing reviews in our beta tests, but for our big launch we are taking the core functionalities of the game and brainstorming new ways to GAMEify the process. We are coming up with some very exciting ideas and in the process of teasing them out. After over a year, we almost forgot how fun the drawing board can be, especially with a few fresh sets of eyes... A big shoutout...

• July 17, 2009
• 1 comment

Beanstockd UNC Case Study

by Angela Antony
2008 Knight News Challenge Winner

The University of North Carolina's marketing strategy course has elected to use The Beanstockd Game as the case study for their fall 2009 course! The Beanstockd Team will be traveling down to Chapel Hill, North Carolina to meet the students, present all the ins and outs of Beanstockd, and answer any questions they have during the course of the semester. At the end of the year, the students will present to Beanstockd their recommendations for a course of action in both marketing and revenue generation for the Beanstockd Game and Beanstockd at large. We are flattered and excited about this...

• July 17, 2009
• No comments

Beanstockd Class Field Trip to LA

by Angela Antony
2008 Knight News Challenge Winner

First, lots going on at Beanstockd in past weeks. This Spring, we signed our new video host Chet Cannon, from MTV's Real World Brooklyn! Chet and several members of The Beanstockd Team (minus myself and Sandra, sadly...) trekked out to Los Angeles for 2 major events. First, the Global Green USA Annual Millennium Awards took place, and we were there to cover the action. Beanstockd Classes Up the Global Green Millennium Awards Second, we covered the Spike TV Guys' Choice Awards and asked the attendees how they go green in their lives. Chet Cannon Works the Green Carpet at the...

• July 17, 2009
• No comments

Two Different Media/Game Approaches to Delivering Content

by Fabio Berzaghi
2007 Knight News Challenge Winner

There are a couple of new things happening in our research group. Just a quick reminder first: we had an outside contractor for our mini-games idea that we decided to part with, and then we were also working with Distill Interactive for a game-like environment. In the meantime we totally changed approach and discarded the mini-games with embedded bit of information, and we designed a card game that, in my opinion, seems quite interesting. We also just finalized our decision of assigning the development to a team within the University of Minnesota. We hope the proximity will make it easier...

• November 21, 2008
• No comments

Scaling the Beanstockd Game

by Sandra Ekong
2008 Knight News Challenge Winner

Beanstockd was initially tailored to a very specific population, and as we built out the game and shared the idea with fellow entrepreneurs we received some interesting ideas and feedback that led us to consider other verticals.

• October 20, 2008
• No comments

Beanstockd in 500 Words or Less

by Angela Antony
2008 Knight News Challenge Winner

If you haven't already read our mid-summer update (found here) I'll give you the abridged version. My name is Angela Antony, and my cofounder's name is Sandra Ekong. We were roommates at Harvard. Like most things hip and cutting edge, Beanstockd was born in Paris. Sandra and I lived there for 6 months during our junior year in college; it was there that we discovered that we were an unstoppable duo, that snails are ocassionally edible (it's really a personal choice), and that our chic Parisian lifestyle revealed some fundamental problems with the way we lived our lives in America....

• September 30, 2008
• 4 comments