2009 is already proving to be a big year for The Beanstockd Project. After a few rounds of successful internal beta tests and user feedback, the Beanstockd team is preparing for our first institution-level test of The Beanstockd Game at the United Nations International School in New York City. Due to the academic calendar and feedback from current users, we will be holding two, 2-week long game cycles at the school for the test. Those two cycles will be broken up by the students' Spring Break, during which we will survey players on how well they are able to keep...
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Last week, members of the Beanstockd Team participated in the inaugural Beanstockd internal beta test of the Beanstockd Game. Members of the Beanstockd Team spent one week taking environmental actions and getting credit for it through the Beanstockd interface in order to brainstorm ways to make it better, find any bugs, and compete for a team prize: organic sweets from Manhattan's finest green bakery. After a 5-day, head-to-head battle between Team Apley and Team Wigglesworth (we arbitrarily split into two teams), only one winner could remain. Congrats to Team Wigg! They will be handsomely rewarded at the Beanstockd Holiday party...
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How a Community Map Improves the Beanstockd Game
Last week, we spoke at length with 42 Entertainment founder Elan Lee, who managed to break down in 10 minutes concepts that we had derived over the course of many months of debate. Over a year ago as we pieced together our game conceptually, much of our time was spent scrutinizing the specifics of the game: the interface, the rules, and the rewards. What we boiled down was a game where over the course of one month, players earned points for minimizing their environmental footprint in 3 ways. In addition to monitoring utilities usage (a back-end function), players received points...
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It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.
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