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Underwritten by John S. and James L. Knight Foundation

Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

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Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.

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David Sasaki

Fire Eagle and the Future of Citizen Media

Buenos Aires Leads the Way Two months ago I was back in my old stomping grounds, Encinitas, California. It had been several years since I last coasted along Highway 101 as it sucks in its asphalt belly between San Elijo Lagoon and the near-perfect surf break, Cardiff Reef. I pulled off the side of the highway, rolled down my window, and inhaled the salty air tinged with the sweetness of coastal sage scrub. More than anywhere else, this was home. I still knew the names of the best surfers bobbing up and down in the Pacific as they waited for...

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Featured Comment

It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.

Michelle
Changes in Media Over the Past 550 Years

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