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Underwritten by John S. and James L. Knight Foundation

Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

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Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.

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David Sasaki

Three Obstacles to a Truly Global Conversation

Imagine your own blogging community for just a second. Go ahead and put yourself at the center of your personal blogosphere - those you read and those who read you on a regular basis. What does it look like? Where do they live? What languages do they speak? What are their ethnicities, interests, political leanings, sexual orientations? What religions do they practice, or for that matter, not practice? Now, imagine that community, that sphere of burning blogstars, expanding like the universe itself. Imagine that it encompasses your entire city, and keeps expanding to include every citizen of your country, and,...

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Featured Comment

It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.

Michelle
Changes in Media Over the Past 550 Years

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