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hyper local

Underwritten by John S. and James L. Knight Foundation

Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

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Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.

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Paul Lamb

Ethnic Hyperlocal News Network Launched in L.A.

A project billed as the "first-ever online network of ethnic citizen journalists" was launched last week in Los Angeles. Called LA Beez, the effort is a project of New America Media with support from the Ford Foundation. It brings together six L.A.-area ethnic media outlets with the goal of providing a more diverse representation of views. The participating local publications include: Arab-American Affairs Magazine, Asian Journal, Carib Press, Impulso, Los Angeles Garment & Citizen, and the Los Angeles Watts Times. Despite a healthy appetite in general for locally relevant news and information in ethnic communities across the U.S., it will...

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G. Patton Hughes

Hyperlocal Media Meets Negative Campaigning

If all politics are local, then hyperlocal media of sorts should be in tall cotton when it comes to local politics. No so and not now; rather hyperlocal media is at best a big thorn in the side of the key group that determines where the big buck political money goes. That key group is the political consultant. This group controls spending for most big-dollar local races such as state house, senate, commission chairman and sheriff in most mid-size to large counties in the nation. Today a serious candidate for commission chairman in Paulding County will spend upwards of $100,000...

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G. Patton Hughes

Hyperlocal Sites Can Deliver More Than Display Ads

Mark Glaser, our host on Mediashift, asked: " ... is there something (hyper-local news sites) can offer the businesses beyond just a display ad or a place in an online directory? Is there a more creative partnership they might have, where reader/contributors could give the business honest feedback on the site -- positive and negative? Paulding.com, for those who are aware, is based on a simple message board shtick. We have a front page with news but the majority of the action - some 2200 posts a day - occur within the forums. These posts are typically viewed by members...

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G. Patton Hughes

Dealing with Privacy Issues in Hyper-Local Media

Chances are you'll be getting a notice regarding changes in privacy policies from the various web sites from hgtv.com (Home and Garden) to myspace and other publishers and advertising related businesses associated with the Internet Advertising Bureau. These changes in privacy policies are the result of a new marketing approach endorsed by the Internet Advertising Bureau establishing tighter integration of data collected by media sites with databases of advertisers and others who serve ads to the public on the Internet. Members of the IAB are a who's who in the Internet industry including Google, Yahoo!, double-click, AOL, the NYTimes, Cox...

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G. Patton Hughes

Why I Love Forums -- and Not Blogs

I have an admission to make. I really don't like blogs. They are not conversational and they don't build a community. I love forums because they are conversational and with a little nurturing, they can blossom into a full-blown on-line community. This is true whether the common interests are cars, collectibles or a geographic community. Another reason I love forums is that, unlike a blog, I could have stopped writing at the end of the last paragraph. On an active forum that assertion would have been enough to effectively start a conversation that possibly would be just as informative as...

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Adrian Holovaty

EveryBlock Launched

We've launched the first version of our Knight-funded project, EveryBlock. It offers a news feed for every block, neighborhood and ZIP code in Chicago, New York and San Francisco. Our launch announcement gives more information about what we're trying to do. We've still got a long way to go, but it's good to have this initial version out the door. Please let us know what you think! You can e-mail us at feedback at everyblock.com....

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G. Patton Hughes

"Now" Trumps "Me" by Putting Us All in the Newsroom

This scene took place at the Journalism that Matters conference in DC and it relates to one of those little epiphanies we all wish we experienced more often. It was in one of the breakout sessions at the conference where the future of the media was being discussed. There was one of the blindingly bright twenty-something man of Asian descent that seems destined to get $20 million in backing from an equally inscrutable venture capitalist. When he spoke, people listened and it is a vision of the future we've all heard. The narrative is that we'll all have our little...

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Lisa Williams

Baristanet Book Club Launches with Jay McInerney

Debbie Galant of Baristanet has launched the Baristanet Book Club, opening with an author interview conducted by Jay McInerney: So, why is Jay McInerney writing for Baristanet? It starts with the precipitous decline in book reviewing by mainstream media, a trend documented here and much fretted about by authors, reviewers, and publishers. As an author, I knew about this. But who thought I could be part of the solution? Well, Paul Bogaards, a Glen Ridge resident, avid Baristanet reader and executive at Knopf, did. In mid-September, he invited me to a lunch with representatives from the Association of American Publishers...

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Lisa Williams

Placeblogger 2.0: Taking Local to the Next Level

Placeblogger launched on January 1, 2007. Done on a shoestring budget using open source tools, Placeblogger let people find and see the large and growing number of placeblogs -- weblogs devoted to a particular geographic community. Placeblogger's origins can be traced back to a lunch in an Italian restaurant in San Francisco, in June of 2006. I was seated with Jay Rosen of Pressthink and Dan Gillmor, author of We The Media and director of the freshly-minted Center for Citizen Media. Jay asked me, "How many blogs like yours do you think there are?" And, just pulling a number out,...

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G. Patton Hughes

My 21st Century News Challenge

I am G. Patton Hughes and I publish a hyperlocal website in Paulding County Georgia. My 21st Century Knight News Challenge is to write about how I am going to make money out of this hyperlocal new media venture. My goal is to share with you observations of a lone entrepreneur who had a new media idea and is trying to make it work. I feel it important to set the stage for what will follow so bear with me while I present a little history. I'll use a "QnA" format. Q. The first question is how I came to...

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Richard Anderson

From Community Newspapers to Community Hosts

VillageSoup is one of the James S. and John L. Knight Foundation's first year's recipients of a Knight Brothers News Challenge Grant. It is in Gary Kebbel's words, the only single platform, full service projected funded in 2007. I will try in this blog to share a view which will hopefully encourage others to engage the idea of Community Hosts and to share their thoughts and experiences as well. The idea of a new business model for community newspapers formed in 1997 in the coastal Maine community of Camden. The idea was stimulated by the 1997 book Net Gain: Expanding...

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Featured Comment

Media companies been trying to use technology to build new audiences and business models for ages now. Feels like too little, too late.

Hiroko Tabuchi
Journalism, Technology Starting to Add Up

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