Idea Lab

The Revolution in Social Software is Finally Here

by Rich Gordon
2007 Knight News Challenge Winner

Social software -- technology that enables interactions among multiple people -- has existed for almost a half century now. (Clay Shirky, in a widely linked essay on this topic, traces the roots of social software to the PLATO system, built at the University of Illinois in the early 1960s.) I'm using the term "social software" because the more popular "social media" increasingly feels like an oxymoron. Sites like Facebook, Twitter and Digg aren't media. Media refers to one-way communication -- like publishing or broadcasting. Today's social sites are, fundamentally, computer programs -- software that determines what users can (and can't)...

• December 2, 2008
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Student R&D Can Show the Way for Media

by Rich Gordon
2007 Knight News Challenge Winner

Placeblogger, a Knight News Challenge winner from 2007, has launched a new design and announced that it is now indexing more than 3,000 "placeblogs" -- Web sites that deliver, as founder Lisa Williams puts it, "an act of sustained attention to a particular place over time ... about the lived experience of a place." The new design served to remind me -- yet again -- of how much has happened in online media in the past few years. About 4 1/2 years ago, I directed a team of Medill master's students who explored the potential of what they called "hyperlocal...

• November 17, 2008
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How a Hyperlocal Site Can Sway Elections

by G. Patton Hughes
2007 Knight News Challenge Winner

Every political campaign, whether local, state or national, is a battle of competing narratives. The role of the media in general - this includes editorial, advertising and in the case of hyperlocal news/social sites conversation - is to serve as vehicles for the competing narratives. Candidates attach themselves to these narratives and voters choose. The conversation on Paulding.com, a hyperlocal media site, was decisive in the local primary election in July 15th with the site being credited as being a key influence in the landslide victories of three candidates that rejected incumbents, including a well-funded two-term incumbent commission chairman who...

• July 24, 2008
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