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individuated news

Underwritten by John S. and James L. Knight Foundation

Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

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Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.

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Dan Pacheco

Prepping Printcasting for Mass Adoption

I've spent the last couple weeks with my head in the wires, so to speak, thinking about things like technology platforms. And lest you hear that term and begin to tune out, stay with me. The reality is that in today's media, all of us are need to be a little semi-geek (to quote Amy Gahran from last year's News Challenge contest). First, I have a significant decision to report. After a lot of thought, discussion and hand-wringing, we've finally settled on a technology platform for Printcasting: Drupal. And we have contracting needs galore. If you're a Drupal developer (or...

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Featured Comment

It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.

Michelle
Changes in Media Over the Past 550 Years

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