Whenever I tell someone that I'm majoring in Information Systems the response tends to be something along the lines of "Ahh that's nice... What's Information Systems?" For the first two years of my college education my answer was just "think of it as Computer Science lite." The real answer is much better: Information Systems is the art of applying technology to improve processes and help people accomplish their goals. Since most IdeaLab readers and writers are ultimately aiming to do exactly this in the field of journalism, I figured it might be nice to give a crash course in...
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It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.
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