A few weeks back, I heard gunshots outside my window. It was pretty scary, and reminded me of my urban environment here in Potrero Hill, San Francisco. But where could I turn to get the story on what happened? Was someone killed? Do police know what happened? In the past, I might have heard something about it on the local TV news or radio news, or perhaps read something in the local newspaper. But in this case, no one was hurt or killed, so there was nothing to see in any of the bigger media outlets in my local area....
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Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.
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What is News? What's Important? And Who Decides?
What is news? If we define news as what's important, and we were to ask regular folks what they considered important enough to be in the news each day, I wager we'd get a much more serviceable media than we have now. Serviceable, in the sense that we would have an idea of what's happening in our world and, equally important, an understanding of how to affect the conditions that shape our lives.. In blogging about Related Content, the little Drupal module which will try to show that news plus ideas can equal action (that will be the next day's...
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It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.
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