You've heard about the housing bubble. And the dot-com bubble. I'm here to tell you about The Journalism Bubble. Anybody who's paying attention to the state of journalism in the US is aware of the financial crisis facing the news industry. And there's wide agreement on the cause of the crisis: advertising revenue for print and broadcast is declining, and advertising revenue for internet offerings is not rising fast enough to make up the difference. That's true. It's also a completely inadequate explanation for the waves of layoffs, bankruptcies, and outright closures of news organizations. There is a journalism bubble....
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Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.
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Media companies been trying to use technology to build new audiences and business models for ages now. Feels like too little, too late.
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