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Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

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Benjamin Melançon

What Drives News Decisions (What Are They Thinking)?

Senator Barack Obama mischaracterized statements of Reverend Jeremiah Wright. To be charitable, there's only so many media narratives any one person or even campaign can try to change at one time. That's my question for today: how are these media narratives formed in the first place, and why? Easier question: Did you see the videos below? The seven and ten minute versions, not the seven and ten second versions? Obama, in his speech, chose to defend Wright as a person and a leader, but he denounced the statements as divisive and reflecting a static view of progress in history. In...

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Featured Comment

It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.

Michelle
Changes in Media Over the Past 550 Years

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