"People misunderstood what we mean by innovative -- they looked at what won last year and applied it to a kind, cute, delightful new content area that made us just cry when we had to reject it." -- Gary Kebbel, Knight Foundation, speaking at the Berkman Center for the Internet and Society about the process of judging applications for Year 2 of the Knight 21st Century News Challenge grants....
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Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.
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It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.
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