Where the journalists aren't: the Marketplaces/Drilling Down on Local conference, a gathering of industry execs and venture investors. The "how do we make money on local" question that is generally the conversation ender at journalism confabs is the conversation beginner at this gathering, where the first panels are stocked with venture investors talking about what they will -- and will not fund, and what they expect to get back, and why. The tone -- and the dress code -- are totally different than those you might find at ONA or Poynter. I'm in stealth mode. (Don't tell anyone: I'm wearing...
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Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.
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Making Print Pubs a Vital Part of Web 2.0
In the 13 years I've been involved in online media, I've learned firsthand how dangerous it can be to be lead by ideology. Ideals are great, but if you become too invested in them they can blind you to the real needs of the customers you're trying to serve. And when it comes to innovation - which is part of the brand of The Bakersfield Californian newspaper where I work - the temptation to drink your own Kool-Aid is huge. So it's not without some humility that I come to you today with a confession. My name is Dan Pacheco,...
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Finding Local Community Online
I've been thinking a lot about just how "local" most people want to be online. The greatest myth about the Internet is that people only want to go to world online. That they only care about creating social networks with friends or people like themselves with similar interests from thousands of miles away. It is as if the cross-dressing organic gardener from Sweden connecting with those like themselves on the other side of the world (someone I met once who shared his tipping point experience with the power of the Internet) has more virtue than enabling a plant swap online...
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Crowdsourced Election Coverage
What with the nonstop drumbeat of presidential campaign news these days, it's easy to forget that we've actually got some other elections coming up. On Feb. 5, primary voters in Chicago will cast ballots for ward committee leaders, the county's chief prosecutor and a slew of other positions. From my point of view this is an interesting deal, because I've never run a news organization's election coverage before. I'm always the guy who comes in afterwards to do the big project on voter fraud. Which is a good thing, because I can't plan my way out of a paper bag....
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Today we're unveiling some site features on ChiTownDailyNews.org that represent, in my humble opinion, a huge step forward in the way people and content are connected on the internet. The features are focused on what's become known as geotargeting, and they're things that you won't find on any other website. Basically, we're making it easy for you to see the news and ads that are relevant to you because they take place near you. If you're a registered user on the site, you'll have the opportunity to give us your address. Our frontpage will then display a map centered on...
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More Than Just Finding A Toilet
A recent article on a service in London and several U.S. cities that allows you to locate nearby public toilets by texting "toilet" on your mobile phone got me to thinking about the practical applications of locative media. Many mobile advertising companies are hard at work creating platforms and services to push customized ads and real time "specials" to your mobile device as you walk by a store or drive down the street. But what about services that help you to connect with your neighbors, and enhance your community, or keep you safe. Aren't those practical too? For example, what...
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Tapping the Potential of Geotagging
Last week I saw someone wearing a shirt that said "Think Globally. Act Locally. Eat Noodles." The noodles part still confuses me, but I think the rest of the message does a really good job of summarizing what I want digital media to facilitate. It seems that the key to bringing local into the inherently non-physical Internet is Geotagging and geographic interfaces. These technologies open up some innovative ways to present stories, but before looking at this idea more closely I'm going to describe the current situation from the perspective of a 21 year old media consumer in the hopes that it will illustrate the need that I'm trying to address.
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Local News + Local Maps = YourStreet
An interesting new site called YourStreet will be launched tomorrow, allowing you to get hyper-local news and comments tied to Google maps. Apparently the site detects where you are located and then provides local news stories, as well as comments from other YourStreet members nearby. According to TechCrunch, "The startup has developed an algorithm that extracts geographical information from stories, such as street names, neighborhoods, and cities. It then geo-codes the articles against a longitude and latitude database so that it can place them on a map. The site will start off with regular Google AdSense ads, but that same...
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One reason Gotham Gazette has long been intrigued by the idea of so-called serious games is that they offer another way to tell a story. And the more methods one uses to tell a story, the more people will read (or hear, or watch, or play) that story. As a site on NYC policy and politics, it's been our mission from the beginning to try to attract people beyond the base of Wonks and City Hall habitues (no offense intended; they are, after all, a loyal and helpful audience). To do that, we try to tell present complicated issues in...
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It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.
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