Idea Lab

Printcasting Launches Paid Ads, Revenue Sharing

by Dan Pacheco
2008 Knight News Challenge Winner

We just reached another big milestone on Printcasting with a feature that we think will redefine how publishers perceive and use the service. Starting now, all ads placed with the Printcasting self-serve advertising tool cost $10, an amount that publishers can mark up per publication. In addition, 60% of every ad dollar is shared with publishers through their Paypal accounts, and 30% of every dollar is set aside to share with participating content providers in the future in proportion to how often their content has been used in Printcasts. We've also made it easier for advertisers to place ads in...

• July 15, 2009
• 2 comments

How Can We Improve Information Needs of Local Communities?

by Mark Glaser
2007 Knight News Challenge Winner

With some fanfare, the Knight Foundation and Aspen Institute announced a new Knight Commission on the Information Needs of Communities in a Democracy a couple years ago, with the idea of finding out just what needs were being served -- and what was lacking. The problem with many of these types of "commissions" is that a lot of important people go behind closed doors and decide what's best for us, the public, and then we can complain afterward just how wrong they are. In this case, the Commission decided to do the opposite, and get input from the public...

• April 21, 2009
• 8 comments

Stack Overflow Sets an Example for News Commenting Systems

by Ryan Sholin
2008 Knight News Challenge Winner

Here's a poorly-kept secret: I hang out with Web developers all day. And by their nature, Web developers tend to be Web savvy, and Web natives. Which means they are already using and hacking and rebuilding the next big thing online before most of us have ever laid our eyes on it. Like this one: Stack Overflow. Stack Overflow is a service where programmers can ask and answer questions. That's all. Not too complicated when you describe it that way. But hidden in that description is a valuable system of voting and rating, where users earn points (call it Karma...

• November 14, 2008
• 4 comments