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Underwritten by John S. and James L. Knight Foundation

Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

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Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.

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Ryan Sholin

The People Formerly Known as the Audience Need a New Name

I'm not one for semantic arguments. There's little-to-no practical value in deciding the names of things. ("User-generated content," anyone?) But if you spend your days and side projects talking to journalists about interacting with their readers, you tend to look for the right words to get your message across. Or at least I do. Because they're not really "readers" anymore, are they? The people formerly known as the audience? Accurate, but wordy -- and maybe a little too professorial for my usual purposes. So what do we call the human beings who both consume the journalism we produce and participate...

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Jay Rosen

How Many Homegrown News Stories Are in Your Daily Paper?

Let's try a simple count of locally produced news stories in your daily newspaper. Yes, the print edition. The whole news system feeds off the flow of newspaper content, right? Lots of people asking, what's going to replace newspapers if they can't make it? Expecting amateurs to step in is dumb, and it won't happen. But before we can face this matter of "replace" head on we at least need some current numbers. Let's find out what the printed newspaper on the local level has been able to deliver recently, so we know in rough, round terms what we have...

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G. Patton Hughes

The Case for Local Ownership of Newspapers

Beating the street looking for a job in journalism is not a pleasant thought these days. As the firing of editors at places like the LA Times over newsroom staff cuts demonstrates, out-of-work journalists are totally divorced from the decision making that affects their lives. This is because the big decisions in this industry are being made by corporate management types whose primary goal in life is a seven figure bonus. These titans of industry are not just in the media companies; they are also in advertising and marketing. That the opinions of a few carry such weight is simply...

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Featured Comment

It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.

Michelle
Changes in Media Over the Past 550 Years

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