Online, multiplayer games open the door to a new form of group collaboration that can create value. Take, for example, the Google Image Labeler, originally the brainchild of MacArthur Grant-winner Luis von Ahn. The game pits two players against each other in an image-labeling challenge, as images are displayed on the screen in succession (for example a naval orange, or a pregnant MIA) players enter the name of the image, "naval orange", and every time both players enter the same word they are both awarded points. Players engage for the entertainment value innate to the game, yet little do they...
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Media companies been trying to use technology to build new audiences and business models for ages now. Feels like too little, too late.
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