Thanks to Chris O'Brien's challenge, serious talk of business models for journalism have come to the IdeaLab blog. Let's pause a moment for an overarching view. Turn off the bright lights and stare into the empty studio. Markets - selling and buying at prices set by supply and demand - don't work for news and information. Valuable news is a public good. All right, if you care about journalism, you already believed that. But news is also a public good in the sense economists use the term: once one person comes into possession of it, everybody can have it. Expensive...
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It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.
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