The good folks at Netsquared in San Francisco are sponsoring a Mashup Challenge, designed to encourage civil society and social benefit organizations to submit innovative new ideas for Mashups(web_application_hybrid) supporting social change. Of the 50 or so entries submitted so far, a number of them have a news angle that may be of interest to journalists and the larger media community. For example, a submission called Community News & Caring Map is aimed at allowing writers to know where their readers are geographically located. The idea being that if you know more about who your audience is, the better you...
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Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.
Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.
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It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.
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