Hyperlocal Sites Can Deliver More Than Display Ads
Mark Glaser, our host on Mediashift, asked: " ... is there something (hyper-local news sites) can offer the businesses beyond just a display ad or a place in an online directory? Is there a more creative partnership they might have, where reader/contributors could give the business honest feedback on the site -- positive and negative? Paulding.com, for those who are aware, is based on a simple message board shtick. We have a front page with news but the majority of the action - some 2200 posts a day - occur within the forums. These posts are typically viewed by members...
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